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CLINICAL TRIALS Embarking Upon a Clinical Research Enterprise in the Independent Private Practice Setting

By: Thomas Paivanas, MHSA, TAP&A, Annandale, Virginia; Arletta van Breda, RN, MSN, CCRC, CIP, Big Sky Research, LLC, Bozman, Montana | Posted on: 25 Oct 2023

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Figure. Key critical stakeholders in the successful clinical research enterprise in the tertiary community private practice setting. CEO indicates chief executive officer; CRC, clinical research coordinator; FDA, Food and Drug Administration; IT, information technology; PI, principal investigator.

Introduction

Every independent private practice clinical research enterprise (CRE) is unique, being a reflection of

  • Size, operations, and service scope of the overall clinical practice.
  • Geography and choreography of patients across offices and location of research enterprise.
  • Local medical-political-reimbursement environment.
  • Personalities and politics.

Table 1. Ensuring Stakeholder Understanding of the Quantifiable Benefits of Conducting Research to the Patient, the Clinician Scientist/Research Medical Director, and to the Practice Is Imperative to Garnering Support and Resource Development

To the clinician scientist/research medical director To the practice To the patient
  • Fulfilling a relentless commitment to expanding therapeutic options at every stage of their patient’s disease
  • Intellectual stimulation and excitement, ie, personal and professional reward
  • Gain direct professional experience using new technologies, medicines, or procedures in clinical practice setting
  • Variation from typical clinical practice, ie, potential for modification of call and clinical hours
  • Development of new skill sets, ie, business operations, business development, clinical management, etc
  • Financial remuneration ideally commensurate with meeting clinical and economic program objectives (caveat—see employment contract)
  • Opportunity for semiautonomous practice within content of larger clinical practice
  • Extra-practice engagements with other like-minded clinical scientists and academic colleagues from across United States, perhaps even internationally
  • Professional differentiation of the group practice and specific physician partners in the medical consumer marketplace
  • Will drive the early adoption of new technologies, medicines, and procedures into the broader clinical group practice
  • Clearer differentiation of practice quality in the medical marketplace, thereby increasing attractiveness for inclusion by commercial insurer provider panels, ACOs, and other collaborative endeavors
  • Provide the practice with leverage in direct payer negotiations and potentially with hospital collaborations
  • Stronger professional differentiation to referring providers not only within their PSA but outside the PSA on a regional, state, or even national basis, ie, identification as a “destination service”
  • Availability of SOTA therapeutic options at every stage of their disease
  • The ability to provide truly individualized and more personal care
  • The opportunity to access and ensure continuity of SOTA care close to their home and their established support services network
  • Opens up options for care under a research protocol where there might otherwise be financial challenges impeding access to care (managed care constraints, underinsured or uninsured, other coverage restrictions)
  • Increased confidence in their physician that they are not only current, but ahead of the curve regarding the practice of urological medicine
Abbreviations: ACO, accountable care organization; PSA, primary service area; SOTA, state-of-the-art.
Data were derived from Shore et al.1

As such, the path for implementation of a CRE can either be an onerous and frustrating one, or a challenging and exciting one. We propose an approach to best expedite the latter. Note that there are many exhaustive lists and overviews of tangible and intangible requirements and functions of a CRE which will not be covered here but are provided in references.1,2 So how best to proceed and navigate this challenging path?

    1. Know yourself: Strengths and weaknesses, interests, and especially your disinterests. Have a realistic assessment of your managerial skills and your risk tolerance for business. It is imperative to enter this process with eyes wide open, as it is essential to be intimately familiar with all aspects of the art, science, and business of establishing a CRE.1-3
    2. Invest in yourself: What knowledge and skill set do you need to develop? Where are the gaps in your knowledge and experience? Aggressively seek out multiple other successful principal investigators (PIs) in other private practice settings to visit and understand how their CRE programs evolved. Yours will be different with core research functions uniquely addressed for your practice environment. However, there are courses and accreditations that should be immediately sought out to add to your foundational research knowledge.1,2 One must commit to being a lifelong learner in all aspects of research.

Table 2. Key Characteristics Necessary for a Robust Research Enterprise (Whether Joining or Building One)

  • A refined research mission and vision: areas of interest, capacity and long-term expectations
  • Clear committed research leadership: medical, clinical, technical, and administrative
  • Robust research infrastructure:
    • Sufficient number of trained/knowledgeable staff
    • Exemplarily administrative support
    • Adequate equipment/facilities
    • Dedicated IT resources
    • Comradery
  • Strong practice/organizational commitment and support
    • Funding: OH support, clarity regarding compensation penalties and rewards
    • Protected time: Clinical vs administrative tradeoffs
    • Referral systems: Building formal and informal systems to identify and recruit subjects
    • Clinical practice integration: How do you complement and supplement clinical care in your practice/institution and avoid becoming an island?
  • Personal/professional opportunity to curate relationships (part overall practice/institutional support of research)
    • Within research core/practice
    • With internal and external clinicians
    • Other research scientists
    • Research sponsors
Abbreviations: IT, information technology; OH, overhead.
  1. Establish a critical partnership with the practice CEO/administrator: This relationship is often underappreciated, wasting the opportunity to minimize practice-wide conflict, resulting in unnecessary misunderstandings, and in huge delays in program development. This journey of development should be taken arm in arm with the CEO over a series of meetings to discuss the following:
    1. Outline and align areas for mutual education and personal support. The process of amalgamating business and medicinal knowledge creates mutual respect. Collaboratively establish the mission and vision of the CRE. Delineate the tangible and intangible benefits of CRE to the patient, the practice, and the PI (Table 1). Appreciate the needs and concern of the key stakeholders involved in the CRE (see Figure). The PI/CEO alignment on understanding these metrics is essential in collaboratively and realistically setting expectations for success and the commitment of resources.
    2. Effect Strategic Business Planning—underscores why collaborative development is essential as few physicians are schooled in this area.
      1. Assess Opportunistic Fit—With current/proposed clinical products and services. Carefully define and propose measures of quality, volume, and bottom-line impact of the CRE.
      2. Establish Goals and Objectives—Types, number, and nature of research, typically a rolling 3-year timeframe to measure success and provide basis for flexing resources!
      3. Resource Requirements and Projections—Note an exhaustive understanding of functions needs to be developed before framing out infrastructure. Staff (research, administrative, technical, and especially financial), space, equipment, organizational relationships (pathology, imaging, clinic, etc; Table 2).1
      4. Pro Forma Development—A concise summation of all of the above. What information do your equity partners need to see to commit and support the CRE (activity, fixed and variable, direct and indirect revenues/expenses, overhead, etc)? This involves quality and volumes, and not just bottom-line projections. Your CEO partner is invaluable in this process.
  2. Evangelically garner partner support: Typically only 30% will be enfranchised into supporting your CRE (unpublished data, internal report from The CUSP Clinical Research Consortium/The CUSP Group LLC, November 7, 2020). Identify key critical physician partners not only for referrals, but also as potential subinvestigators. A vigorous evangelical approach must be embraced to continuously educate and to allay fears about patient control and financial loss, and mitigate disinterest if not outright resistance!
  3. Plan to implement: If you have been successful up to this point, educating yourself, establishing CEO partnership, and curating clinical partner support, you are ready to begin blueprinting for implementation. This needs to be an exhaustive process involving a broad range of staff and needs to be well communicated to all practice stakeholders. Monitoring feedback and control are essential.1-3

Table 3. Lessons Learned the Hard Way

  • Success requires time, but an essential ingredient for a successful clinician scientist is persistence! Clearly understand the personal and professional commitment to becoming a successful researcher in any setting
  • You must be a jack of many trades—you cannot avoid or abrogate these responsibilities
  • Have thorough knowledge about the science you are researching
  • Establish a critical mass of colleagues within your research enterprise. You must be a leader of multidisciplinary team(s)
  • Evangelize research with physician partners to build consistent referrals
  • Ensure that research becomes an integral part of the continuum of clinical services for patients at all stages of their disease and progression. Research operations must seamlessly interface with practice clinical operations
  • Never forget the business of research
  • Effect a thorough direct and indirect cost analysis of each study. Often physicians only think about top-line revenue as they are not trained in the business of medicine. It is naïve to believe because you are skilled at surgery/medicine you are also an efficient businessperson.
  • Constantly monitor P&L of the research group/division
  • Establish and curate a reputation for high-quality research with sponsors, research colleagues, referring physicians, and the patient community
  • Due diligence—look (prepare) before you leap: mentor, organizational commitment to research (money, staff, facilities, protected time, remuneration)
Abbreviations: P&L, profit and loss.

Conclusions and Recommendations

  • Seek extra-practice camaraderie and intellectual collaboration. This will nurture your soul, as well as build your reputation, and open trial opportunities. Research is all about relationships.
  • This is a long road. Understanding the need for persistence and tenacity is critical to your satisfaction and happiness.
  • Choose collaborators and staff carefully. It is easy to become encumbered and difficult to disengage.
  • Expect everything to change with success, with challenges, with you/your program maturation. If you welcome and embrace thoughtful change, you will be happier and more successful.
  • Know what you don’t know! Either learn it or find someone that can manage it in your stead. Note, however, that the CRE is a feudal venture, so you are always ultimately responsible. Choose wisely.
  • You need a strategic business plan that meets the needs of your stakeholder audiences. There is no one template for a viable and successful research program. Every practice will have unique geography consideration, patient choreography, personalities, and of course politics.
  • The CEO/administrator is your first and key critical stakeholder. In many ways they hold the keys to your kingdom in opening time, resources, service support, and facilities. You want to have them as a partner and ally from day 1.
  • Your partners, in turn, fuel the CRE practice and you must enfranchise and then garner strategic support and collaboration. But you must be realistic about expectations about collaboration and support.
  • Function then infrastructure, otherwise you will find yourself limited or painted into a corner.
  • Note lessons that can be learned the hard way (Table 3).
  1. Shore N, Concepcion R, Saltzstein D, van Breda A, Paivanas T. Building a robust and sustainable research program in the tertiary community urology setting. In: Goldfischer E, Chaikin D, Henderson J, et al, eds. Practice Management for Urology Group. 2nd ed. Large Urology Group Practice Association; 2020:540-563.
  2. Shore N, Sutton J, Poulos A, van Breda A, Martin S, Paivanas T. Conducting Clinical Research in Community Practice. AUA Update Series. 2019;38:lesson 36. https://auau.auanet.org/content/update-series-2019-lesson-36-conducting-clinical-research-community-practice#group-tabs-node-course-default1
  3. Rahman S, Majumder A, Shaban S, et al. Physician participation in clinical research and trials: issues and approaches. Adv Med Educ Pract. 2011;2:85-93.

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